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Dastardly Cleverness in the Service of Good:Learn what works from leading social innovators, with host Spencer Critchley.

Spencer CritchleySpencer Critchley is the host of Dastardly Cleverness in the Service of Good. He is an award-winning writer, producer, and communications consultant with experience in broadcasting, film, digital media, public relations, advertising, and music. He is the managing partner of Boots Road Group, an advertising, public relations and digital media firm that serves people who are making the world a better place.

As a communication consultant, Spencer has worked for both of Barack Obama's presidential campaigns, former Congressman Sam Farr, the U.S. Department of Labor, the University of California at Berkeley, the Monterey Jazz Festival, and many others.

As a digital media producer, his clients have included David Bowie, Moby, Santana, Britney Spears, and others while he was with Thomas Dolby’s Beatnik Inc; the Silicon Graphics-Time Warner-ATT interactive TV system; Silicon Gaming; and the multiple award-winning Choosing Success multimedia program for CCC/Viacom, described by Wired magazine as "the most inspired piece of educational software ever created."

As a journalist, Spencer reported stories for the Canadian Broadcasting Corporation, National Public Radio, the Associated Press, and others, winning awards for investigative reporting from Public Radio News Directors Inc. and the Associated Press. For CBC Radio, he was a correspondent and guest host for the national entertainment and popular culture show “Prime Time,” the host of the syndicated “Canada Rocks” record review, and a contributor to “The Entertainers” and other programs. He blogs for the Huffington Post and has written for O’Reilly Radar, Business Insider, the Stanford Social Innovation Review, and other publications.

Hope for Democracy panelists on stage at Middlebury Institute of International StudiesAs a composer and music producer, Spencer was signed to a songwriting and artist development contract with Warner-Chappell Music Publishing, created music for the Canadian Broadcasting Corporation including for the Peabody Award-winning radio drama “Paris from Wilde to Morrison,” and composed the score (with collaborator Marco D’Ambrosio) and produced the music, dialog, and sound design for the Emmy-winning PBS documentary "Blink.”

Spencer has been a guest speaker for Stanford University; New York University; Art Center College of Design; California State University Monterey Bay; the American Constitution Society; MacWorld; Intel Developer World; Interpret America; the New Teacher Center, the California Association of Public Information Officials and the SXSW, Hot Springs, and Bermuda Film Festivals, among others.

He has been interviewed or quoted by the Associated Press, the Australian Broadcasting Corporation, the Canadian Broadcasting Corporation, CNN, Mix Magazine, MSNBC.com, National Public Radio, Reader’s Digest, and others.

Produced by:

Boots Road group: We create content that creates impact.

Dec 12, 2017

The Monterey Bay Aquarium is world famous for otters, sharks, a spectacular setting — even appearances in movies such as "Star Trek IV: The Voyage Home" and "Finding Dory," and TV shows such as "Big Little Lies" and the BBC/PBS series "Big Blue Live."

But that’s just the most visible part. The Aquarium is also a powerful force for protecting the oceans through education, advocacy, and the development of young leaders. In this episode, Spencer speaks with the Aquarium’s senior communications strategist, Ken Peterson, about the dramatic impact the Aquarium is having in ocean conservation — and the protection of all life on earth.

Show Links

Monterey Bay Aquarium

Monterey Bay Aquarium Research Institute (MBARI)

Big Blue Live

Seafood Watch

Ken Peterson

Ken Peterson of the Monterey Bay Aquarium

Ken Peterson is senior communications strategist for the Monterey Bay Aquarium. In that capacity, he’s responsible for developing messages about a public aquarium that’s evolved from its beginnings as arguably the finest public aquarium in the world, to become a global leader in ocean conservation.

The scope of its activities include policy advocacy, marine research and science education involving protection of marine ecosystems and wildlife, sustainable seafood, climate change and ocean plastic pollution.

Prior to joining the aquarium in 1989, Ken was a writer and editor for 15 years with California newspapers, including the San Jose Mercury News and Monterey County Herald, with a focus on coastal, land use and environmental issues. 

As a member of the Mercury News staff, he shared a Pulitzer Prize for contributing to coverage of the 1989 Loma Prieta earthquake, and is a past Jeopardy! champion.

You can follow him on Twitter at @aquaken.